SEO - Favicon

SEO Update: Google Penalizing Favicons In Search

Does your business website has a Favicons?

Are your favicons designed as per the Google’s guidelines?

If not then it’s time to update the Favicons according to the Google Webmaster Guidelines.

A recently news on SEO Roundtable confirms that websites using Favicons against the Google Webmasters Guidelines will be penalized.

Google has recently launched their new mobile search design that shows favicons in the search snippets.  Some webmasters started to take advantage of that intentionally and had favicons againt Google’s webmaster guidelines.”

Google has began penalizing websites with favicons that were against the Google’s guidelines.

Here are the Google Webmasters Guidelines for Favicons:

  • You must follow these guidelines to be eligible for a favicon next to your search results. Note that a favicon isn’t guaranteed in search results even if all guidelines are met.
  • Both the favicon file and the home page must be crawlable by Google (that is, they cannot be blocked to Google).
  • Your favicon should be a visual representation of your website’s brand, in order to help users quickly identify your site when they scan through search results.
  • Your favicon should be a multiple of 48px square, for example: 48x48px, 96x96px, 144x144px and so on. SVG files, of course, do not have a specific size. Any valid favicon format is supported. Google will rescale your image to 16x16px for use in search results, so make sure that it looks good at that resolution. Note: do not provide a 16x16px favicon.
  • The favicon URL should be stable (don’t change the URL frequently).
  • Google will not show any favicon that it deems inappropriate, including pornography or hate symbols (for example, swastikas). If this type of imagery is discovered within a favicon, Google will replace it with a default icon.

Changing the Favicons according to the Google’s guidelines and how long it will take until Google shows the new icon?

It is unclear and there is now way to notify Google that you have made the change yet.